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Emotion Marketing: The Hallmark Way of Winning Customers for Life

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Emotion Marketing: The Hallmark Way of Winning Customers for Life

Emotion Marketing: The Hallmark Way of Winning Customers for Life by Scott Robinette, Claire Brand, Vicki Lenz and Don Hall Jr.
English | December 30, 2000 | ISBN-10: 0071364145 | 247 pages | PDF | 40,7 Mb

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture-the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:

* How emotion works to cement customer loyalty
* The 3 Emotional E's-Equity, Experience, and Energy

Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

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Tags: Emotion, Marketing, Hallmark, Winning, Customers


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